by WaltGrace1983 Tue Feb 04, 2014 1:00 pm
It would take many more servings of fruits or vegetables to equate the calories in a chocolate pie to them
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It is deceptive (morally wrong) to state that there is as much fat per gram of sugar in chocolate pies as there is in fruits or vegetables.
So what is the argument saying? The argument is saying that - although the ad is absolutely true - it is deceptive because it is trying to get its consumers to equate the nutrition of a vegetable or fruit serving to that of a serving of pie.
This could very well be a flaw question with a little bit of a change in wording. The flaw equivalent to this could be something like "Because there is as much fat per gram of sugar in fruit than there is a chocolate pie, they are equally nutritious." The correct answer to that would be something about how it fails to consider that there is a lot more to nutrition than fat per gram. Either way, something to think about...
(A) This is just conclusion redundancy. We already know from the statement that, "our advertisement is deceptive and thus morally wrong," means that "deceptive→morally wrong." This is all that (A) is saying. It is just repeating what we already know.
(B) Statement is deceptive → Person making statement believes it to be false → False belief. There are two big problems with this: (1) It mixes up the conclusion and the premise. In the argument, the statement being deceptive is an intermediate conclusion but a conclusion nonetheless while this answer choice uses deception as the main premise. In addition, (2), we have a big problem with that bolded part in the middle here. We have no idea if the people who make the statements in the ad believe it to be false. It could be that they, and rightly so, believe it to be 100% true! We don't know.
(C) This would actually hurt the argument. The argument is very much so only purporting a "small purporting" of the information. However, this answer choice says that this "should not be regarded as deceptive." Whoa! This takes our premises, agrees with them, but ultimately says that the conclusion does not have to follow from those premises. This would be a GREAT flaw answer choice but it fortunately does not work at all in this case.
(D) Let's unpack this. If the statement deceives hearers into believing that the statement is false it is morally wrong? If the readers know that the ad is wrong is it really that deceptive? Maybe it is just a bad ad. Also, the ad is true. We cannot fight that. Overall though, this answer choice is just too out of scope of what we are doing here.
(E) is right. The ad is definitely expecting people to derive a false conclusion from it and thus, it is deceptive.