by mbaMissionKate Mon Jun 29, 2015 11:39 am
Hello! Thanks for sharing your question. One of our senior consultants actually has experience in sports analytics and has guest lectured in a sports strategy course at Kellogg, so I checked in with him before responding to get his advice!
He tells me that for most people, an MBA in sports management will not be particularly helpful. He believes one should either get an MBA, a Masters in Sports Administration (MSA), or an MBA / MSA. The MBA will help you focus on the core skills needed to be successful in running the business side of sports. In particular, successful candidates need to understand strategy, finance, and marketing concepts to achieve success in the industry. The MSA would help you apply these types of concepts specifically to the sports industry on issues such as increasing ticket / sponsorship sales, monetizing technologies, and managing crises. Both schools will help in recruiting for sports industry jobs but he would put a slight advantage on getting an MBA (in terms of recruiting).
It sounds like the key decision / takeaway is...if you want to learn the skills that will help you to be successful in the sports industry then go with an MBA. If you want to learn more details and specifics about the sports industry itself then go with the MSA.
Hope this helps as you continue to do your research!