Hi Anushka,
Thanks for writing in. I'd be curious to know how balanced your GMAT score is, as a 720 is certainly a good score for top-15 schools but you would want to be able to show equal weighting between Quant and Verbal (preferably 80%+ on both). While you certainly will be competing against a lot of candidates with similar profiles, I think your path toward brand management could be a good differentiator for you. Thus your essays should clearly explain what your current experience is, why you want to pursue brand management, and how your current skills + MBA skills will make you a successful brand manager.
With the cursory information I have, I think you could be competitive at Cornell, which tends to send a lot people into brand management, and perhaps Michigan as a slightly more aggressive target school.
Hope this is helpful and best of luck!
Daniel Richards
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