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In continuation to my last post in which I posted my issue essay
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"According to a recent study, professional bodybuilders who used Train & Gain, a new protein supplement, over the course of three months experienced an increase in measured strength of up to 20%. Since Train & Gain is now available without prescription at all major pharmacies, superior results are no longer limited to professional athletes. Try Train & Gain today and you too can boost your strength and achieve professional-level performance in just a few months."
The advertiser aims to attract the consumers who want to boost their strength. The results of a recent study have been cited as evidence in support of advertiser's claim. Although the results of the study sound alluring for the consumers, a closer look at the advertisement reveals that it tends to mislead consumers through a potentially biased survey. Furthermore, the claim that the dietary supplement alone is enough to achieve the desired effect and that too within a span of a few months is based on an unwarranted assumption.
Firstly, the advertiser supports her claim through a study which revealed that the professional bodybuilders experienced an increase in measured strength of up to 20%. No details about the subject size of the study have been mentioned. The study runs a risk of being biased in the favor of advertiser. Consumers should take a well informed decision rather than going by the results of this survey.
Secondly, the advertisement lacks the information on the prerequisites of consuming protein supplement. The supplement might require another supplement, which is not available without prescription, to be consumed along. Such a prerequisite will dissolve the entire purpose of the dietary supplement for non professional consumers.
Finally, the time frame of results as claimed by the advertiser might be misleading. The time frame required for the product to produce desired effects in professionals might be shortened due to other supplements consumed or physical exercise done by them. In such a scenario, the non professional consumers will not achieve the desired effect in the expected time frame. In fact other dietary supplements in the market might have show better results in a shorter span of time.
In conclusion, the advertisers of the Train & Gain dietary supplement have mentioned only the positive aspects of the product and there is a possibility that they have intentionally refrained from revealing further details about the study, the prerequisites, and the validity of the time frame that is required to achieve the results. Had the study be done on non professional consumers, positive results from such a study would have strengthened the advertisers' claim to a large extent. Also, details about any prerequisites required and the validity of time frame claimed in the advertisement would help the argument a great deal.